Insight
Users are highly sensitive to sound during first-use moments. Calibration tones are not perceived as functional signals alone, but as part of the product’s personality.
A successful auto-tuning experience must therefore balance acoustic accuracy with emotional tone, reinforcing trust and creating a memorable first impression.
Solution
Integrated Calibration Experience
Auto-tuning is embedded directly into the One OS onboarding flow, allowing users to initiate calibration naturally during setup while keeping the interaction simple and guided.
Brand-Consistent Sound System
Calibration tones were designed using acoustic guitars and basses, aligning with JBL’s existing startup and connection sounds. This ensures functional signals still feel familiar and on-brand.
Spatial and Frequency Design
The calibration system spans 20 Hz to 20 kHz to support accurate tuning. A subtle mono reverb enhances spatial perception, balancing technical accuracy with a memorable first-use experience.
Outcome
The OOBE auto-tuning experience delivers optimized sound while reinforcing JBL’s sonic identity.
